Charles Sparks, RDI

CEO, President

Corporate Creative Director

ABOUT CHARLES

As CEO, President, and Corporate Creative Director of the firm, Charles Sparks guides our team of consummate professionals. His work is among the world’s most recognized for design excellence, receiving more than 40 national and international design awards.

His design background of 37 years spans consumer products, branding, and architecture and interior design. In January 2008, he was inducted into the Retail Design Legion of Honor for Lifetime Achievement by the Institute of Store Planners (recently rebranded as the Retail Design Institute).

He has completed designs for a diverse range of businesses, his vast experience moving beyond traditional retail stores to innovative retail experiences. Many recognized museums and cultural institutions continue to seek his advice on integrating retail activity as a way to enhance their mission and outreach.

Charles’ work is represented throughout North America, including Hawaii, as well as in the United Kingdom, New Zealand, Australia, and Malaysia. Always engaged in both commerce and culture, his collaborative and adaptive approach to the integration of architecture, lighting, and what he calls “crafting the dynamic environment” has resulted in spaces where people are inspired to emotionally engage with products, brands, art, artifacts, and services. His work is often featured in national and international retail design trade periodicals.

Charles is a professional member of the Retail Design Institute, the Association for Retail Environments, the Museum Store Association, the International Council of Shopping Centers, the International Interior Design Association, and the American Institute of Architects (AIA). He serves on the Editorial Advisory Board of Display and Design Ideas (DDI) magazine. Charles holds a Bachelor of Fine Arts degree in Environmental Design from the Art Institute of Chicago.

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